ABOUT WOW FACTOR CO.
We design businesses as systems of influence.
WOW Factor Co. is a retail influence and business transformation firm. Powered by Retailfluence™, we connect strategy, customer experience, culture, technology, and execution around the decisions that create value.
ONE CONNECTED BUSINESS
- 01Strategy
- 02Experience
- 03Execution
THE POINT OF VIEW
Every business influences decisions. Market leaders design those moments.
Products can be copied. A well-designed business operating system becomes a sustainable competitive advantage.
WOW Factor Co. point of view
LEADERSHIP
Built from three decades of designing influence.
FOUNDER & CHIEF RETAIL INFLUENCE STRATEGIST
Murray Milthorpe
Founder of WOW Factor Co. and architect of the Retailfluence™ Business Operating System. Murray brings three decades of experience connecting brand, customer behaviour, retail environments, innovation, and enterprise growth.
- Disciplines
- Strategy · Experience · Transformation.
- Practice
- Business influence, system design, and enterprise growth.
- Output
- Operating systems, transformation programs, and scalable intellectual property.
HOW THE FIRM WORKS
Five stages. Applied as one transformation system.
The work moves from understanding the current business to building a system the organization can continuously improve.
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01
DISCOVER · DIAGNOSE
Understand & Reveal
Understand the organization, customer, market, and culture—then reveal gaps, friction, and hidden value.
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02
DESIGN
Architect the System
Connect strategy, experience, culture, technology, innovation, and measurement around the Moment of Decision.
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03
TRANSFORM · MEASURE
Implement & Evolve
Transform the organization, measure performance, and continuously evolve the operating system.
WHERE THE SYSTEM WORKS
Wherever confidence, experience, and decisions drive growth.
Retail is a core strength, not a boundary. The same operating principles apply across customer-led organizations and industries.
- 01Industries
- Retail
- Consumer Goods
- Home Services
- Automotive
- Financial Services
- Healthcare
- Hospitality
- Manufacturing
- 02Practice areas
- Business Transformation
- Growth Strategy
- Customer Experience
- Brand Strategy
- Culture
- Digital & AI
- Innovation
- Enterprise Value
- 03Engagements
- Strategic Advisory
- Project-based System Design
- Revenue-share Partnerships
- Licensing
- 04Delivery network
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- Strategic SpecialistsBring category, customer, market, and organizational expertise into the system.
- Creative & Technology PartnersTranslate the operating strategy into connected physical and digital experiences.
- Client TeamsBuild internal capability so Retailfluence™ becomes how the organization works—not a document it receives.
WORK WITH WOW FACTOR CO.
Start with the business problem that needs a better system.
The Retailfluence™ Diagnostic Engagement identifies where value is being lost and where transformation should begin.
Start a Diagnostic